We see thousands of ads every day naturally, they lose their impact on the average consumer.Ĭontext marketing adds a new dimension to your content so that the people who see it connect with it on a more personal level. It’s more important than content marketing alone because we are all surrounded by an endless amount of content on a daily basis. But, with the right tools and strategy, you can have control over the context in which your content is received by determining the circumstances in which it is shared.Ĭontext marketing is the practice of delivering the right marketing message to the right person at precisely the right moment. What Is Context Marketing?Īs a marketer, you have no control over any person’s specific situation. Seasonality and community traditions are contexts for local businesses trying to capture attention from shoppers. The coronavirus pandemic brought new context to many brands’ marketing directions. Whether or not a person even knows about your company - that’s context, too.Ĭontext can apply to situations that are very personal and nuanced, but they can also be wide-reaching, too.The beginning of an organization’s fiscal year.Context can come from any number of sources, such as: You need your king standing to win a game of chess, but you’ll have a greater chance of success when your queen is still in play.Ĭontent is any material that you can share with your audience, such as:Ĭontext is the setting or circumstance in which a person sees your content that gives it meaning. Context vs Content Marketing: The Difference Between Them
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